Pullman - Process - Illustration.jpg

Pullman EspRESSO

Graphic Designer

3 Weeks
October 2017

Graphic Designer

  • Improve Brand Logo & Content from Previous Designer
  • Illustrate Products for a Technical Sales Brochure
  • Edit Photography and Format for Online Advertisements
  • Prepare Social Content Templates for Styled Posts

Key Skills: Graphic Design, Pen Illustration, Adobe Creative Suite: Photoshop, InDesign, Illustrator, Rapid Turnaround, Remote Work

 

 

Inspiration

mood board.jpg
 

 

Logo Revision

 
Pullman System Logo.png

Original Logo

Logo - The Pullman System.jpg

Revised Logo

 

 

Process

Pullman - Process - Illustration.jpg

Illustration Ideation

 
Pullman Coffee Concepts.jpg

Pullman System Story Illustration

 
 

 

Final Deliverables

Print Brochure

 

Client-Directed Change of Style After Go-to-Print

Pullman - Process - Style Change.jpg
 

Cross-Platform Web Banners

Pullman - Final - Web Banner4.png
Pullman - Final - Web Banner3.png
Pullman - Final - Web Banner.png
Pullman - Final - Web Banner2.png
 

Social Content

 
Pullman - Final - Social Post3.png

Product Ambassador Feature Template

 

Product Story Gif